Cookie Policy
1. Overview
This Cookie Policy explains how Paced Studios LLC (doing business as PathPicker and the Awarded App) ("we," "us," or "our") uses cookies, pixels, local storage, and similar technologies on pathpicker.com and related sites (collectively, the "Services").
For broader privacy practices, see our Privacy Policy.
2. Cookie Categories
2.1 Essential Cookies (Always Active)
Required to operate the Services. These cannot be disabled through our cookie banner without breaking core functionality.
- Session and authentication tokens
- Security and fraud-prevention signals
- Cookie consent preferences (stored locally)
- Attribution parameters needed for core product flows
2.2 Analytics Cookies (Opt-In)
Help us understand how students use quizzes, browse tools, and landing pages. These cookies are disabled until you explicitly opt in.
2.3 Marketing Cookies & Pixels (Opt-In)
Used for advertising measurement, conversion tracking, audience building, and retargeting. These technologies are disabled until you explicitly opt in.
3. Tools We Use
| Tool | Category | Data Collected | Recipient | Retention |
|---|---|---|---|---|
| Google Analytics | Analytics | Pages visited, session duration, device/browser, approximate location, traffic source, events (e.g., quiz clicks, browse filters) | Google LLC | Up to 14 months (configurable); Google may retain longer per its policies |
| Meta (Facebook) Pixel | Marketing | Page views, button clicks, device/browser data, IP address, ad interaction signals | Meta Platforms, Inc. | Per Meta's advertising data retention policies (typically up to ~90 days for event data; longer for aggregated ad metrics) |
| Snapchat Pixel | Marketing | Page views, conversion events, device/browser data, IP address | Snap Inc. | Per Snap's ad platform retention policies |
| TikTok Pixel | Marketing | Page views, button clicks, device/browser data, IP address, ad interaction signals | TikTok Inc. | Per TikTok's advertising data retention policies |
| Beehiiv embed | Essential / Functional | Newsletter signup interactions when you use embedded forms | Beehiiv, Inc. | Per Beehiiv's privacy policy |
We may add or change tools over time. Material changes will be reflected in this policy and, where required, in our cookie banner.
Our Privacy Policy also references additional networks we may use in the future (e.g., Google Ads, LinkedIn Insight Tag). Those tools will only fire after explicit opt-in if and when implemented.
4. How to Opt Out or Manage Cookies
- Use our cookie banner or click "Cookie Settings" in the site footer to change analytics and marketing preferences at any time.
- Reject non-essential cookies to allow only essential cookies.
- Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
- Digital Advertising Alliance (US): https://optout.aboutads.info/
- Adjust ad preferences in your Google, Meta, and Snapchat account settings.
- Block or delete cookies through your browser settings.
5. California Residents
For California residents, analytics and marketing cookies, pixels, and similar tracking technologies will not fire until you explicitly opt in through our cookie banner. Essential cookies remain active to provide the Services.
You may also submit a "Do Not Sell or Share My Personal Information" request by emailing support@pathpicker.com with "Opt-Out Request" in the subject line.
6. Contact
Questions about this Cookie Policy: support@pathpicker.com
